≈ In Mexico City
Tarragó-MassIdeas has established a strategic alliance with Set Communications, a group of journalists whose expertise is in economics and business information, headed by Theres García, who holds a Bachelor’s degree in Journalism.
≈ In the United States
To meet the needs of customers who wish to expand their communications to the United States and particularly to the Hispanic communities, Tarragó-MassIdeas uses the support of RLPR. Roxana Lissa, its founder and president, has substantial experience in the Spanish-speaking sector in the United States, in consumer markets, pharmaceuticals, the food industry, entertainment and the Internet.
MassIdeas counts on an additional strategic alliance in the markets of the United States and Canada: KWE Associates, Inc., managed by Karen Weiner Escalera, who specializes in the Tourism sector.
Curriculum Vitae / Strategic Alliances
Theres Garcia
Set Communications
Theres holds a Bachelor's degree in Journalism by the Carlos Septién Garcia School. As a reporter, she specializes in business and finance.
She began her career at El Financiero [The Financier] newspaper, where she initiated the business section. She later joined the editorial staff of El País, a newspaper in Spain, as their Economics writer.
Theres has worked as Finance Subdirector of El Asesor de Mexico, and has published articles in magazines such as Expansión, Manufactura, Mundo Ejecutivo y La Jornada.
Theres worked on radio on the program Mundo Empresarial (Business World), and was editor of Latin Stocks (finance gateway on the Internet).
In the field of public relations, Theres has worked with Burson-Marsteller and Silvia Pendás in Mexico, and Clark Consulting, Inc., in Illinois, United States, where she has developed special projects for business broadcasting, publishing and media training.
RLPR + Marketing
RLPR offers the following services: corporate communications for marketing and media relations in the United States, corporate relationships, events management, translations, consultancy and crisis management.
Among its clients are: Miller Brewing Company, Philip Morris, Soloella.com, Mexgrocer.com, Supermarkets Giant, Latin Rate Music Awards, Miller Genuine Draft, Miller Lite, Pharmacia Corporation and Got Milk?
KWE Associates, Inc.
It is a marketing company with 22 years of experience, specializing in the tourism and recreation industries and promotion of high-end products.